Allfrukt specialises in the import and wholesaling of fruits and vegetables and is the largest independent player in the Stockholm/Mälardalen region. Grocery stores in the Greater Stockholm area make up the core customer segment, accounting for roughly three-fourths of sales. Proximity to customers is a strong competitive advantage: Allfrukt can reach all stores in the Greater Stockholm area with deliveries, service and attractive offerings within two hours.
Allfrukt has a wide range of premium fruit and vegetable blends that are prepared and packaged fresh every day. The product range is continuously being expanded. Interest is also growing steadily for value-added products – mainly ready-made fruit salads. Allfrukt continues to broaden the scope of its activities in this area and, over time, will also begin offering ready-to-eat vegetable salads through collaboration with Ewerman and Salico.